23. juni 2009

Shortlist snapshots

Virgin Vanilla Ice

Message: Right Music wrongs
Agency: Droga5, Sydney
Advertiser: Virgin Mobile Australia
Brief: Reconnect Virgin Mobile with its musical heritage and encourage Virgin Mobile customers to actively engage with bands music positioning.
Solution: Create a national debate about good and bad music. Using Vanilla Ice as our provocateur, drive people to vote  - innocent or guilty at rightmusicwrongs.org
Tjek Vanilla Ice der siger undskyld her:  http://www.youtube.com/watch?v=AbAUi7savsk

Maneken Pis

Message:  Maneken drip
Agency: Famous, Brussels
Advertiser: Belgian Association of Urologists
Brief: Belgian Association of Urologists asked us to raise awareness about prostate diseases by convincing men to visit their urologist for a screening.

Solution: Belgiums most famous landmark Maneken Pis was made into Maneken Drip by lowering the water pressure. Then added a sign reading “Having trouble urinating?”
Result: Heavy PR – covering 85% of all Belgians.

Nicorette


Message: Nicorette
Agency: BBDO, Singapore
Advertiser: Johnson & Johnson

Hadache


Message: Hadache – Panadol  Actifast
Agency: Ogilvy, Malaysia
Advertiser: GlaxoSmithKline