23. juni 2009

Shortlist snapshots

Vinder Guld løve Cannes 09
Message: Dance

Agency: Saatchi & Saatchi, London

Advertiser: T-mobile

Brief: Prove life’s for sharing. Increase T-mobiles market share of contracts, though footfall and sales. Focus on upmarket audience.
Solution: A live event so people just had to share it.

Results:
13 mill. hits on youtube
12 most all time viewed on youtube
43 facebook groups
Heavy PR

Tjek eventen her: http://www.youtube.com/watch?v=VQ3d3KigPQM

Vinder Guld løve Cannes
Message: Let it ring

Agency: Hapiness, Brussels

Advertiser: OVK/Parents of child road victims

Brief:
Calling and driving is responsible for more and more accidents a year in Belgium.

Solution:
Through partnership with Belgium’s most used video sharing website, GarageTV, we turned a normal internet video into an interactive experience.
On the website letitring.be, anyone can send this video to their friends, by giving their e-mail and cell phone number.
Their friend receives an e-mail with a link suggestion to what seems a typical internet video. What he doesn’t know, is that he’s playing the main part in it.
When watching the video, his cellphone starts ringing. I f he picks up, he generates a an accident in the viral movie.
Just to remember – LET IT RING! 

Tjek det her: http://letitring.be/

 

Message: What goes around comes around – Stop the Iraq war.

Agency: Big Ant, NY

Advertiser: Global coalition for peace

Message: UNICEF saves children – Since more than 60 years

Agency: Publicis, Brussels

Advertiser: UNICEF

Message: Don’t drink and drive – the elusive coaster

Agency: Ogilvy & Mather, India

Advertiser: SABmiller, India

A) Coasters at pub with pictures of cars printed on them
B) They appeared to be normal coasters, until you placed your mug of Fosters on them
C) Whenever anyone tried to placing their mugs on the coasters, the coaster kept moving away due to two equal magnets – one in the bottom of the mug and one placed in the coaster.
D) The mug carried the message: Drinking and driving don’t mix!