23. juni 2009

Who would you shag and who would you marry?

Sådan lød spørgsmålene til de tre paneldeltagere til seminaret Naked Communications - talk with three of the world's most innovative marketers, og her deres svar:

Jonathan Mildenhall, VP Global Advertising Strategy and Creative excellence,
The Coca-Cola Company

Shag: Brand content/epic brand content
Marry: User generated content. Consumers; first on the agenda!

Andy Berndt, Managing Director, Creative Lab, Google

Shag: Communities with people interested in certain topics. Amazing what comes out of them!
Marry: The basic and less sexy. Simply give people what they want and not what they don't.

Stefan Olander, Global Director of Brand Connections, Nike

Shag: Smart solutions to simple things. Efficiency!
Marry: Already married...